Our New Identity

Since the beginning of the year, we’ve been working our socks off to perfect the launch of our new identity.

Have you ever stopped to consider that you were once a helpless baby? Look how much you’ve grown; see how far you’ve come. Think about each phase of your life that you’ve experienced to arrive at the version of yourself, that you are today. We all have a story. Now I’m sure yours is great, but you’re reading our blog so we’re going to tell you ours in short.

Let’s take it back to 1988, when the family who started Clemas founded the business. They did well to establish Clemas, and after 19 years they decided to sell the business. We saw the potential for Clemas and bought it from the family in 2007. At the time, there were only 5 team members. Since then, Clemas has grown from strength to strength, now with a thriving customer base and 17 full-time team members making it all happen.

We’ve arrived at the latest version of ourselves, our new identity, and outgrown our old boots. You know what this means?

Time to rebrand.

Now we’re live, let us re-introduce ourselves.

Hey! This is Clemas, an industrial and commercial cleaning machine supplier you can rely on. We don’t just supply the cleaning machines, we also sell parts and have a team of engineers who service them. Although we operate a business-to-business model, we understand that REAL PEOPLE are required to run these businesses, so we prefer to skip the fluff and communicate like actual human beings, not robots. We’re a friendly bunch focused on ensuring you not only receive the best machine for your needs but also have the most awesome experience with us EVER! Gain confidence in knowing we’re a completely independent supplier. This means that we’re not obligated to supply any certain make of cleaning machine, which gives us the freedom to offer advice with transparency on a machine that’s right for you.

So those are our bones, onto our flesh…

Our new identity consists of:

  • New logo
  • Changing our brand colours from blue to green and yellow
  • A gorgeous new website to better represent us
  • New signage on our fleet of vans
  • Redesigned & refreshed uniforms
  • Re-launched our virtual showroom
  • More to come, yet to be announced…

There’s a reason we chose green and yellow to be Clemas’ new colours, and not just because they look really cool together, but because of their psychological effects on the human brain. Green is associated with new beginnings, growth, peace, and health. Yellow inspires logic, enthusiasm, and positivity. All these fabulous words detail Clemas’ character to a T.

Ramble over. If you’ve got this far, you’re a true supporter! Thank you to everyone who made this rebrand possible, it really does mean so much to us.

Until next time, keep your sponges high and your spirits higher!

If you want to get in touch, contact us!

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